About This Project

Lake Arbor Jazz Festival is one of those clients that just make you feel good! We’ve been with them since their 2nd year in business¬†and helped to create Event Branding that was fun, relatable and lively. Naturally, a website redesign came next.

In their 6th year, they now recognize the importance of social media for marketing a large event. We first performed a Market Analysis where we looked at what other similar festivals where doing well, not so well and where we could learn from them. Armed with this information, we created a Strategy that would serve to create an experience for their audience before the 4-day event takes place, build community and sell event tickets.

CLIENT

Prince George's Cultural Arts Foundation

INDUSTRY

Music Festival

Category
Brand Identity, Event Branding, Social Media Strategy, Website Design